![]() If customers with questions are directed straight to your email, that’s a problem. On top of information dispersed across your site, you can also centralize answers to pre-sales questions in a self-service resource (like an FAQ page or Help Center knowledge base). 2) Provide proactive self-service resources □ Recommended reading: Our guide to ecommerce conversion optimization with A/B testing. For example, if you have incredible shipping and return policies that barely get any traffic, you may want to make links to those pages more prominent. You can also look at your website traffic and perform data analysis to figure out what’s working and where you could use some optimization. You can also do market research to figure out what kinds of websites are easiest to navigate or for tips and tricks you can adopt to improve your website’s functionality. Provide multiple product photos (or even videos and 360-degree images) on each product page.Use product quizzes to help customers find the right product for their needs.Create detailed sizing guides or a sizing questionnaire.Create detailed product descriptions that provide information about the products production, compatibility, use cases, sizing, and more.Make your shipping and return policy easily clickable from any page. ![]()
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